How has the coronavirus impacted real estate

How has the coronavirus impacted real estate

How has the coronavirus impacted real estate? Most real estate industry experts are in agreement that we should not worry about the impact of the corona virus on real estate. Instead, real estate experts are encouraging us to focus on short-term, mid-term, and long-term strategies. Moreover, the experiences humankind has gone through in the past has put us in a better position to endure this global pandemic. In addition, the use of technology is allowing us to continue interacting in unprecedented ways. Make no mistake, the threat of Covid-19 is very real and nothing like we have ever seen before.

How the coronavirus will impact the real estate industry


To start with we will look at the impact of the coronavirus on the real estate industry in the short-term. The way in which the coronavirus spreads has led to worldwide social distancing. This has subsequently resulted in the majority of businesses closing their doors and seizing operations indefinitely. As such, real estate sales are beginning to dwindle and slow down. Moreover, buyers are primarily concerned with keeping themselves and their families safe during this period. This means most buyers are not really looking at buying property during the coronavirus period. In addition, most financial institutions and mortgage lenders have closed their doors. As such, it is difficult for buyers to get financing for their real estate purchase.

Counter measures

  • Go digital, concentrate on lead generation and focus on sources that do not require face-to-face interaction.
  • Secondly, you can carry out virtual open houses and improve your digital presence.
  • Lastly. You can hold remote client consultations, as well as listing appointments.


As economic activity continues to stagnate and businesses continue laying off workers, there will be a significant decrease in big purchases. Take note that there will also be major disruptions in the supply chain of building materials for new homes. It is unclear at this point when the real estate industry will start to return to normal as we do not know when things will take a turn for the better. In the meantime, we continue to hope and pray that the global economy and credit markets will make it through this bleak period without severe damage.

Counter measures

  • Keep in touch with both buyers and sellers to ascertain how you can provide them with support in these trying times.
  • It is also essential to continuously highlight the benefits of long-term home ownership.
  • Be conservative with your real estate business budget and learn to manage your business affairs on less.


Lastly, we will take a look at the long-term impact of the coronavirus on real estate. To avoid mass foreclosures around the world, Governments will have to provide assistance to people laid off or unable to work due to the coronavirus. Governments will need to introduce programs that seek to help homeowners stay current on their mortgages. Such programs will go a long way in keeping home prices down. People’s ability to pay their bills, afford their rentals and keep up to date with their mortgages will be put to the test. This will have a huge impact on both supply and demand. Unfortunately, there is no way of knowing when exactly things will improve. All we can do is to adhere to stipulated safety guidelines designed to mitigate the spread of the coronavirus.

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